Matt Clark / CCO + Writer

Whopper Eavesdropper

Our phones are listening to us. Sounds crazy, right? Well, we decided to prove it. Partnering with the biggest brains in media, we found a top-secret ad buy that allows apps on our phones to listen to keywords in our TV spots and then mark users as having seen it. Here’s the spot.

Once they watched the spot, the viewer’s phone was marked. We then ran phone-specific social and digital media that was hyper-targeted to only those who had seen the TV spot. The result? Thousands of people help us prove that our phones are listenin

Once they watched the spot, the viewer’s phone was marked. We then ran phone-specific social and digital media that was hyper-targeted to only those who had seen the TV spot. The result? Thousands of people help us prove that our phones are listening to us once and for all.