Food Photography - the trick-filled art of making crappy food look somewhat edible. So when Domino's launched their delicious new pizza, we thought it would be the perfect time to draw the curtain back on this time tested dog and pony show.
We could have used a lot of crazy gimmicks to prove to people that Domino's now has Artisan quality pizzas. Instead, we just made fun of those gimmicks and poked a little fun at Domino's "eager to please" image with the help of a talking walrus that looks like Abraham Lincoln.
It's probably the number one problem American families are facing right now: You want a high-quality artisan pizza, but your rugrats and their simple taste buds just want cheese. To launch a family deal that offered both, we made sure kids still hate sophisticated pizza. Mission accomplished.