BK and Tony Stewart have always flaunted the traditional driver/sponsor relationship. So rather than plaster a simple logo on his car, we embraced the spirit of "Have It Your Way" and let super fans endorse him by signing his hood for his race at Daytona.
What happens when you introduce Burger King's angriest burger to the angriest country on the planet? Industrial-strength anger. Thankfully, we had the House of Anger to help them let off some of that steam.